Olive Shoppe: Official Press Release July 2012

Olive Shoppe is a unique boutique stocking unconventional clothing and accessories from independent designers alongside a capsule collection of vintage clothing.

What begun as a vintage e-bay store in California in 2010 has become a hub of quirky pieces of statement fashion from some of London, Europe, Asia and New York’s most unique underground and fringe designers.

Since its inception founders Elaine Chao and Stanley Yang have been travelling the world, uncovering rare fashion treasures and integrating them into their innovative business model, comprised of a constant e-commerce presence at the.oliveshoppe.com and a nomadic trail of physical pop-up spots across Asia.

Currently based in Shanghai, Olive Shoppe has had two highly successful pop-up locations since May 2012 and most recently participated in theINSIDER, a brand new cooperative pop-up concept hosted by the fashion website ParkLU.

Olive Shoppe’s presence in Shanghai coincides with a considerable change in the Chinese luxury fashion marketplace, with a significant increase in multi-brand boutiques introducing designers that were previously unavailable to local consumers.

Olive Shoppe’s distinctive business model combines the concept of modern e-tail and traditional retail in a highly effective way by plugging into individual followings in multiple destinations, whilst continuously expanding their global audience online.

Augmenting their online presence is an intimate customer base of online influencers including Susie Lau of Style Bubble, whose surprise visit to their first Shanghai pop-up space nearly resulted in a sell out that week. Other ‘it’ bloggers who frequently don Olive Shoppe’s unique statement pieces are Danish blogger Sophia of Personal Uniform, Shini of Park & Cube and Rebecca from The Clothes Horse. Hong Kong style icon Hilary Tsui is also a fan of the store.

Olive Shoppe is a destination for the style set, offering a unique take on the modern culture of style where pairing unknown, avant-garde designs with classic well known labels shows panache.  Their inimitable pieces foster the type of alternative style that often catches the eye behind the lens of street style photographers across the globe.

A broad price range makes Olive Shoppe an accessible destination for anyone who is looking for something slightly different with basic and vintage pieces ranging from fifty dollars US right up to seven hundred US for a piece from cult label Belle Sauvage or one of acclaimed Central Saint Martins graduate and fashion illustrator Kerhao’s sports luxe style garments.

Olive Shoppe’s independent designers hail from underground fashion capitals such as Denmark and Germany right through to the fashion forward designers of Japan and China, completed by a mix of relatively unknown cult labels from London and New York.

Both Belle Sauvage and their diffusion line Leopard by Belle Sauvage call the Olive Shoppe home as well as the distinctive pieces of Two Weeks, the brainchild of the Bitchin and Junkfood team and the experimental conceptual designs of London establishment Horace.

Other popular labels include South Korean label Fleamadonna whose style blends punk and pretty and the aforementioned Kerhao whose fashion illustrations have been published in magazines including Elle and Harpers Bazaar before he began his namesake label with his AW11/12 collection currently stocked in Olive Shoppe. The much coveted collection was sought after by Europe’s fashion forward crowd, with Susie Lau being the first in line to pick up a piece at Olive Shoppe’s pop-up store in Shanghai.

Another much sought after favourite is Proef, whose patterned stockings sold out in a matter of days, but are now back by demand with new styles and replenished stocks arriving July 23rd  2012.

Other distinguished basics include the digital print leggings of RI by Carrie, which also arrive in store July 23rd  2012.

The Olive Shoppe independent designer offering is constantly morphing to present the freshest designers, new names set to arrive at Olive Shoppe in August include the graphic, rebellious designs of London label KTZ, the avant-garde tailoring of Makin Jan Ma and the audacious offerings of MoonSpoon Saloon.

Whilst Italian label Cor Sine Lab Doli will introduce their ceramic bow ties to Olive Shoppe’s idiosyncratic accessories offering.

Olive Shoppe is far more than merely another retail concept, it is an ever evolving multicultural hub that blurs the lines between fashion and style, offering its customers the chance to make a profound statement through their clothing.

The Olive Shoppe vintage collection offers era defining pieces, making it no surprise that their contemporary designers are at the pinnacle of what defines modern style.

Olive Shoppe continues to excel at offering a haven for those who desire to look extraordinary; they’re constantly redefining the culture of style by transcending the trends, unveiling the unknown and challenging the conventional.

For all media enquiries please contact: Rhiannon@clickcommunications.com.au  / leigh@clickcommunications.com.cu

For a full list of Olive Shoppe’s current designers: http://www.theoliveshoppe.com/store/our-designers

To keep up to date with Olive Shoppe’s news:




, , , , , , , , , , , , ,

Comments are closed.